Unique consumer insights to drive home electrification

Were we to fully embrace electrification in our homes and cars—through the adoption of heat pumps, rooftop solar, and EVs—we would reduce country carbon emissions by up to 30%. So far, the domestic transition has been led by engineers and policymakers, but it is consumers who will ultimately decide what they adopt and when. Yet, insights into their attitudes and preferences remain scarce. Without a clear understanding of consumer behaviour around home electrification, progress in policy, marketing, and sales will be far too slow.

We provide the clear understanding of consumer behaviour that you need to accelerate the transition. We survey thousands of homeowners in multiple markets every quarter, tracking and comparing their views on electrifying heat, adopting EVs, and installing solar,  providing you with a solid evidence base on attitudes, usage and the 'path to purchase'.

Our HETS dashboard gives you the insights you need to act. You can visualise and analyse all the results so, whether you’re leading marketing, shaping policy, driving communications or designing products, you’ll have the market insights necessary to encourage, incentivise and motivate consumers to adopt home electrification technologies sooner, accelerating the energy transition and helping you achieve your goals.