Stop guessing who to target.

HETS pinpoints your priority addressable markets, showing you which segments to focus on in order to grow your share. It provides tracking on smart meter adoption, tariffs, flexibility, current and past supplier, satisfaction and it maps your competitive brand image revealing your strengths and weaknesses.

HETS draws on one of the biggest and best homeowner samples providing the evidence to avoid costly mistakes & target policies for max impact, showing who is most / least likely to adopt, why, & what incentives & messaging will work.

HETS identifies biggest opportunities for heat pumps, solar, EVs & batteries (ready-to-buy households, finance seekers). It describes each audience, it tracks how tariffs and energy prices shape the business case. HETS maps adoption drivers to help you judge when green lending will go mainstream, while also providing you with credible data for corporate affairs and press work.

HETS maps adoption mindsets, purchase barriers and triggers, helping you position your products and services and developing communications that really drive purchases.

EV demand is increasingly tied to the home. Easy access to cheap charging is a major trigger as are ownership of solar, heat pumps or home batteries. New tariffs and flexibility services will transform the market. HETS shows which households are ready or nearly ready to buy, what holds them back and what will move them to purchase.

HETS provides trusted, independent evidence on homeowner adoption, usage, and path to purchase, by segment, over time and across countries. Brief your members with high-quality insights, support lobbying with robust data and offer discounted HETS access as a valuable member benefit.

As households increasingly adopt heat pumps, solar, EVs and batteries, HETS describes and helps you prioritise the market, pinpointing those currently or nearly ready. HETS tracks co-ownership, desired ownership, perceived benefits and drawbacks, smart meter penetration over time, tariffs, country and segment.