About Electrify Research

At the forefront of the UKs energy transition

Recognizing that household fossil fuel use contributes to nearly a third of the UK’s emissions, we’re committed to helping drive down these numbers to achieve Net Zero by 2050—or sooner. Transitioning to battery electric vehicles (BEVs), heat pumps, and solar is now easier and more affordable than ever. Yet, without the right encouragement, many will hesitate to make the switch. That’s where we come in. Our data empowers organisations to drive informed decision-making for a cleaner future. Our unique approach plugs a key insight gap in understanding homeowner perspectives on adopting electric technologies. Through thousands of interviews each quarter across multiple countries, we provide unparalleled insights into real people's feelings and motivations.

Our Mission and Approach

Recognizing that household fossil fuel use contributes to nearly a third of the UK’s emissions, we’re committed to helping drive down these numbers to achieve Net Zero by 2050—or sooner.

Transitioning to battery electric vehicles (BEVs), heat pumps, and solar is now easier and more affordable than ever. Yet, without the right encouragement, many will hesitate to make the switch. That’s where we come in.

Our data empowers organisations to drive informed decision-making for a cleaner future. Our unique approach plugs a key insight gap in understanding homeowner perspectives on adopting electric technologies.

Through thousands of interviews each quarter across multiple countries, we provide unparalleled insights into real people's feelings and motivations.

We believe in the importance of our work. By providing instant access to comprehensive data on home electrification, we empower stakeholders to make impactful choices. Together, we're shaping a greener tomorrow.

Insightful Solutions for a Sustainable Future

Founder & MD, Ben Marks

Ben Marks established Electrify Research in 2023 with the aim of helping stakeholders involved in the energy transition understand and respond to consumer needs.

Ben is an experienced entrepreneur in the market research industry. He founded YouthSight in 2004 and ran the business for 18 years before selling it to Savanta in 2021/22.

At YouthSight Ben oversaw a large team of specialist researchers and developed five successful tracking studies for the higher education market, plus State of the Youth Nation, a Gen Z culture tracker. Clients included the BBC, ITV, C4, many Govt departments, Sport England, HSBC, Nat West, the Football Association, National Citizenship Service and over 100 universities in the UK.

Ben has a degree from the University of Manchester, an MBA from Bayes Business School and he is a Fellow of the Market Research Society.