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See how network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Topic
Consumer Attitudes
Heat Pump Snippet 3/3: Heat Pumps, Spark Gaps and The Invisible Hand
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Heat Pump Snippet 2/3: When You Know, You Know: Intent
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
Heat Pump Snippet 1/3: Listening to Consumers on Cost
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
Electrify Research helps Ambient make the case for smarter heat pump planning
Here's the short yet powerful report from the excellent Ambient that we were able to enhance with...
How misinformation is stalling the EV revolution
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...
Why consumer data needs to be central to your climate action toolkit
The 2050 illusion
When politicians reassure us they are ‘laser focused’ on achieving Net Zero by...
Together in Electric Dreams
I’ve been having a recurring electric dream for about 5 years. I’ve wanted to start a new market...