Insights to drive the energy transition
Welcome to the Electrify Research blog—your go-to resource for the latest trends, insights, and strategies in home electrification. From debunking myths to uncovering key drivers of adoption, our articles provide actionable knowledge to help you lead the energy transition.
Topic
Consumer Attitudes
Listening to Consumers on Heat Pumps: Pt 1/4 - Cost
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
Electrify Research helps Ambient make the case for smarter heat pump planning
Here's the short yet powerful report from the excellent Ambient that we were able to enhance with...
How misinformation is stalling the EV revolution
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...
Why consumer data needs to be central to your climate action toolkit
The 2050 illusion
When politicians reassure us they are ‘laser focused’ on achieving Net Zero by...
Together in Electric Dreams
I’ve been having a recurring electric dream for about 5 years. I’ve wanted to start a new market...