See how network effects accelerate the home energy transition
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Welcome to the Electrify Research blog—your go-to resource for the latest trends, insights, and strategies in home electrification. From debunking myths to uncovering key drivers of adoption, our articles provide actionable knowledge to help you lead the energy transition.
We’re often told about the shortcomings of home electrification as if to prove the concept will...
Why is the UK an outlier in home heating? While other countries have embraced a mix of...
Source: Homeowner Electrification Tracker Survey (HETS) 2025 by Electrify Research ¹
UK Knowledge...
If we want to sell more heat pumps, we need to start listening to consumers
Because home heating...
Here's the short yet powerful report from the excellent Ambient that we were able to enhance with...
A persistent false narrative suggesting that electric vehicle (EV) sales are stalling, is leading...
We’re thrilled to share that Barclays has utilized data from our Home Electrification Tracker...
This piece was inspired by a conference I attended recently, hosted by NESTA (National...
Guardian article by Jillian Ambrose uses Electrify Research data on homeowner buy-in to myths...
When politicians reassure us they are ‘laser focused’ on achieving Net Zero by...