Privacy policy

At Electrify Research Ltd., we are committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with our services. Please read it carefully to understand our practices and your rights regarding your data.

Last Updated: October 11, 2024

Electrify Research Ltd. ("we," "us," or "our") operates the website https://www.electrifyresearch.co.uk/ (the "Service"). This Privacy Policy outlines our policies regarding the collection, use, and disclosure of personal information when you use our Service, as well as the choices you have associated with that information. We are committed to protecting your privacy and handling your data responsibly.

1. Information We Collect

We collect several types of information to provide and improve our Service, including:

Personal Information: This includes your name, email address, phone number, and payment details. We collect this information from clients, prospective clients, enquirers, and those with a legitimate interest in our services.
Legitimate Interest: We may collect contact information of individuals in professional roles where we believe there is a legitimate interest in contacting them to provide information relevant to our services, such as industry research insights and updates. This information may be obtained from publicly available sources, professional networks like LinkedIn, or reputable third-party services that provide business contact information.
Usage Data: We may also collect information on how the Service is accessed and used, such as IP addresses, browser types, pages visited, and timestamps.
Cookies and Tracking Data: We use cookies and similar tracking technologies to monitor activity on our Service and hold certain information. You can configure your browser to refuse cookies, but this may limit functionality.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To provide and maintain our Service
To notify you about changes to our Service
To allow participation in interactive features
To provide customer support
To gather analysis to improve our Service
To monitor usage and detect technical issues
To send marketing communications, including information about offers, product updates, new data, information releases, and other promotional content
To send professional communications regarding relevant industry research and insights based on our legitimate interest, where it aligns with the recipient’s professional responsibilities and interests. Recipients may opt out of these communications at any time.

3. Information Sharing

We may share your information with trusted third-party service providers who assist us in operating the Service, including but not limited to platforms for payment processing, client communications, and marketing.

4. Your Data Protection Rights (GDPR)

Under GDPR, you may have the following rights:

Access: Request a copy of the data we hold about you
Correction: Request correction of inaccurate information
Deletion: Request deletion of your data, where applicable
Data Portability: Receive a copy of your data in a structured, machine-readable format
Right to Object: If we contact you based on legitimate interest, you have the right to object to this processing. If you do not wish to receive such communications, you may request to be removed from our contact list at any time.

5. Security of Your Data

We rely on the security measures provided by our third-party platforms (e.g. Quickbooks, Outlook, HubSpot, Wix, and LinkedIn) to protect your information from unauthorized access, alteration, or disclosure. While these platforms offer standard security, no method of transmission over the internet is entirely secure.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze trends, and personalize content. You can manage cookie preferences in your browser settings.

7. International Transfers

We do not transfer or store data outside the UK except through the third-party platforms we use to provide our services. These platforms may process data internationally as part of their operations. Please refer to the privacy policies of our third-party providers for more information on their data storage and transfer practices.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this policy periodically for any updates.

9. Opting Out of Communications

If you receive communications from us based on our legitimate interest, you may opt out of marketing or research-related communications at any time by contacting us or following the unsubscribe instructions provided in our emails.

10. Contact Us

If you have any questions about this Privacy Policy or wish to opt out of further communications, please contact us at:

Email: ben.marks@electrifyresearch.co.uk