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Unmatched in accuracy, scale and scope

HETS is built from 16,000 homeowner interviews annually across the UK, France, Germany, and the US, with fresh fieldwork every quarter to track consumer trends. Using country-representative samples, all research is conducted by a leading international agency to ensure accuracy and reliability.

In terms of scope, HETS covers attitudes, usage, and 'path to purchase' for the four key technologies driving home decarbonisation: EVs, heat pumps, solar, and home batteries. It also includes climate attitudes, car brand tracking, and a dedicated section on common myths, helping you address misinformation and refine messaging to drive adoption.

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250

000

Open-ended comments, fully coded annually. Hierarchical code frames allow for very rich insights.

16

000

Homeowner decision-makers surveyed annually.

1

000

Plus filters available
£

Comprehensive data at a fraction of the price

Custom research is expensive, time-consuming, and often limited in scope. With HETS, because the investment is shared, you get much more data, functions and ongoing updates at a small fraction of the cost of running your own dedicated research.

  • Fixed-cost subscription with unlimited access
  • All back-data and latest updates included
  • International comparisons and all 'filter and compare' functions included 
  • Enhanced and Enterprise subscription levels include the full analytical suite.
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Always up to date, no more guessing

HETS began its tracking in May 2023 and already contains a vast collection of time-series data and trends that grows every quarter. With continuous tracking, insights are always current—eliminating the need to rely on out of date market research: vital in such a dynamic market. New data is available within a month of fieldwork, keeping you permanently abreast of the latest changes and helping you distinguish real trends from short-term fluctuations.

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Easy to use with effortless filtering & comparison: find insights instantly

The HETS dashboard is fast, intuitive, and built for action. It brings data to life, allowing you to drill down and compare groups with ease. Advanced filters let you zoom in, while the Compare function enables side-by-side analysis of two or more groups to measure differences and identify trends.

All these tools come as standard with every subscription—allowing you to compare by region, demographics, attitudes, segments, or responses to other questions.

  • User-friendly dashboard makes insights instantly accessible
  • Drill-down and compare functionality included as standard
  • Time-series trends, cross-tabulations, and demographic breakdowns at your fingertips
  • One-click exports to integrate insights into reports, presentations, and strategy decks

Understand the 'why' with built-in segmentation and key drivers analysis

HETS provides insights that go far beyond descriptive survey results.  Our attitudinal customer segmentation groups homeowners based on shared mindsets rather than simply using demographics, while our 'key drivers analysis' pinpoints which stated objectives are more or less likely to drive purchase intent.

 

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Unlock deeper consumer insights with AI-powered qualitative analysis

HETS asks 15 open-text questions, yielding 65,000 rich qualitative responses each quarter. We analyse every comment using AI (with manual checks), coding them into a detailed parent-child hierarchy that uncovers the top-of-mind themes, associations, and motivations shaping consumer thinking—overall or by sub-group.

It’s like conducting mass qualitative research, then structuring it into rich yet nuanced categories to reveal what truly drives action, what holds customers back, and what needs remain unmet—essential insights for crafting effective strategies and creating messaging that resonates.

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What makes your market different?

It’s only through international comparison to peer countries that the unique and common features of a market can be understood. HETS covers the UK, France, Germany, and the US markets to allow you to benchmark your market. All surveys run in their local language, with all open-ended comments translated by the leading AI tools before coding. 

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The world’s largest market research tracker dedicated to home electrification (2)

Measure network effects and see how home electrification is self-reinforcing

The more electrified a home, the greater the benefits and savings homeowners make by taking on the ‘next’ electrified technology. Solar can support EVs, EVs can support heat pumps, and battery storage can help time-shift usage. Electrified technologies can amplify and bolster each other’s value and increase consumers' propensity to purchase the “next” electric tech. But how powerful is the network effect in your market? And how do they vary between groups and over time? Find out with HETS.

Transform your strategy in just 15 minutes

Book a quick demo of the HETS Dashboard at a time that suits you. See it in action, put it through its paces, and discuss any questions you may have. We’re happy to arrange a longer demo if you need a more in-depth session.

Get ready to supercharge your home electrification approach - book now and unlock actionable insights.

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