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The home electrification market, on a plate

All our insights come from country-representative samples, ensuring the data you rely on is accurate, actionable, and reflective of real homeowner decision-makers in the UK, France, Germany, and the US.

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16

000

Homeowner decision-makers surveyed annually.

4

Quarterly waves analysing over a million responses.

250

000

Open-ended comments, fully coded for rich insights.
£

Pooling research efforts saves you a fortune

Custom research trackers are costly and often poor value if underused. With an annual HETS subscription, you get high-quality insights at a fraction of the cost of dedicated projects.

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Instantly available, easy to use, always up to date

HETS began in May 2023, so we’ve already got a huge database of time-series data and trends, and it just keeps growing. And because HETS is fully visualised, it’s easy and intuitive to use, so you’ll be up and running instantly, interrogating charts, spotting trends from the time-series data, and informing your strategies with evidence-backed insights. Plus, every subscriber gets four data updates annually, each with the very latest findings, always keeping you bang up to date.

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Deep data interrogation

Data comes alive through comparison, and HETS is all about comparison. Compare over time, across groups, within groups, and by other questions, with near-unlimited drill-down capacity via our intuitive 'Advanced Filters' and 'Explore' features.

Even deeper analysis with built-in segmentation and key drivers analysis

Unlock deeper insights with segmentation and Key Drivers Analysis. Our market segmentation identifies distinct consumer groups, helping you take a more targeted market position. Meanwhile, our Key Drivers Analysis pinpoints the factors driving purchase intent for EVs, heat pumps, and rooftop solar systems, guiding your efforts for maximum impact.

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Go beyond the "what?" to uncover the "why?"

HETS asks 15 open-text questions, analysing 63,000 comments every quarter. Each response is coded into detailed hierarchical frameworks (most will have around 10 parent codes and around 30 child codes), revealing the top-of-mind themes and associations shaping consumers’ thinking. It’s like conducting mass qualitative research that you can easily explore. It reveals what drives action, what holds customers back, and what customer needs remain unmet—essential insights to craft effective strategies and create messaging that truly resonates. Drill down by sub-group, geography, demographic, and over time to identify trends, improve your competitive advantage, or, if you’re in the public sector, inform impactful policy-making.

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What makes your market different?

It’s only through international comparison to peer countries that the unique and common features of a market can be understood. HETS covers the UK, France, Germany, and the US markets to allow you to benchmark your market. All surveys run in their local language, and all open-ended comments are translated before coding.

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The world’s largest market research tracker dedicated to home electrification (2)

Measure network effects

The more electrified a home, the greater the benefits and savings homeowners make by taking on the ‘next’ electrified technology. Solar can support EVs, EVs can support heat pumps, and battery storage can help time-shift usage. Electrified technologies can amplify and bolster each other’s value and increase consumers' propensity to purchase the “next” tech. But how powerful is the network effect? And how does it vary between groups and over time? Find out with HETS.

Transform your strategy in just 15 minutes

Book a quick demo of the HETS Dashboard at a time that suits you. See it in action, put it through its paces, and discuss any questions you may have. We’re happy to arrange a longer demo if you need a more in-depth session.

Get ready to supercharge your home electrification approach - book now and unlock actionable insights.

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