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What our clients are saying

good-energy-logo

HETS provides us with invaluable insights, delivering actionable data through its dashboard and helping us align teams, understand customers, identify opportunities, and shape products, services, and messaging - driving future success.

Proposition Manager
Good Energy

Imaginary logo for top four UK bank

The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business.

Head of Sustainable Mortgages
Top four UK Bank

Who we help

Whatever your sector, subscribing to HETS will give you the insights you need to electrify homes faster.

Energy provider brands
Energy Provider Brands

How do you grow your customer base for smart tariffs, EVs, solar, batteries and heat pumps in a highly competitive market?

HETS helps you size your market, target the right segments and craft messaging to win customers. It shows how smart meters, tariffs and brand perceptions drive adoption – and maps mindsets and barriers to help you overcome objections and convert more customers.

 

Phone icon HEMS
Home Energy Management System (HEMS) brands

How do you become the go-to home energy management system provider when households choose heat pumps, solar, EVs and batteries?

HETS helps you size and prioritise the homeowner market, pinpoint those most likely to adopt and shape targeting and messaging to win. It tracks co-ownership, desired ownership, perceived benefits and drawbacks, and smart meter penetration in the UK, France, Germany and US – over time and by segment.

 

governments
Government & Policy

How do you design policies that accelerate heat pump, EV, solar, battery, flexible tariff and smart meter adoption?

HETS shows which households are least and most and least likely to adopt, giving you evidence to set the right incentives and levers needed to shift behaviour and focus support to maximise impact. HETS tracks adoption and key drivers over time, by segment and across territories, providing the vital context you need.

 

bank
Banks & Lenders

How do you grow your green loan book for heat pumps, solar, EVs and batteries?

HETS profiles the households most likely to adopt, showing where the biggest opportunities lie now and in the future. It gives you hard evidence from high-quality market research tracking to shape propositions, helping you identify, target and communicate with the best prospects in your portfolio.

It also provides the evidence you need to power your corporate affairs.

 

heat and solar
Heat Pump, Solar & Battery Brands and Major Installers

How do you grow sales of heat pumps, solar and batteries – creating consumer pull, helping your channels sell more effectively, and winning homeowners directly where you go to market yourself?

It maps adoption mindsets, barriers and triggers so you can position your products and equip your installer networks with the messages that move homeowners from interest to purchase.

EV
EV Manufacturers and Dealer Networks

How do you win EV sales growth in a market where success will belong to brands that understand how EVs integrate with the electrified home – and their close connection with growing adoption of solar, heat pumps, batteries and flexible tariffs?

Review saliency of every EV brand, understand how EVs fit into home electrification. Use Key Drivers Analysis to uncover the top purchase triggers. Use our qualitative insights to drill into perceptions around EVs, including benefits and barriers.

noun-board-meeting-4342551
Trade Associations

How do you give your members the evidence they need to grow adoption of heat pumps, solar, EVs and batteries – and strengthen your influence with policymakers?

HETS gives you trusted, independent evidence on homeowner adoption, usage and path to purchase for heat pumps, solar, EVs, batteries, flexible tariffs, smart meters and financing purchases – by segment, over time and across markets (UK, France, Germany and the US). It helps you brief members with high-quality insight, support lobbying with robust data, and even package access as a valuable member benefit.

Discover

What is HETS

HETS is the Homeowner Electrification Tracker Study. It’s built on 36,000 interviews + an additional 4,000 each quarter, tracking the consumer markets for heat pumps, solar, EVs, tariffs and energy suppliers.

With powerful analytics built in, HETS lets organisations leading home electrification re-shape products, propositions and communications based on what consumers really want.

Size the market

Measure trends

Target / segment

‘Hot buttons’

Network effects

Tariff impacts

Energy supplier brands

Purchase journeys

Book a Demo

Get in Touch to See HETS in Action

Book a 30-minute demo and discover how leading companies are using HETS to drive their electrification strategy.

Who we help

Whatever your sector, subscribing to HETS will give you the insights you need to electrify homes faster.

Energy Provider Brands

Want to grow your brand faster than the competition? Need to win more installs for heat pumps, home EV charging, rooftop solar, batteries & smart tariffs?

HETS pinpoints your priority addressable markets, showing you which segments to focus on in order to grow your share. It maps your competitive brand strengths. It reveals the drivers and barriers to adoption and HETS shows you how ownership of one technology boosts demand for others (network effects).

Government & Policy

How do you design policies that shift household behaviour on heat pumps, EVs, PVs, batteries, flexible tariffs & smart meters?

HETS draws on one of the biggest and best homeowner samples providing the evidence to avoid costly mistakes & target policies for max impact, showing who is most / least likely to adopt, why, & what incentives & messaging will work.

Banks & Lenders

Grow your green loan book.

HETS identifies biggest opportunities for heat pumps, solar, EVs & batteries (ready-to-buy households, finance seekers). It describers each audience, it tracks how tariffs and energy prices shape the business case.

HETS maps adoption drivers to help you judge when green lending will go mainstream, while also providing you with credible data for corporate affairs and press work.

Heat Pump, Solar & Battery Brands and Major Installers

Want to grow heat pump, solar & battery sales, find out where consumer demand exists and winning homeowners directly?

HETS maps adoption mindsets, purchase barriers and triggers, helping you position you products and services and developing communications that really drive purchases. 

EV Manufacturers and Dealer Networks

How do you grow EV sales when cars are becoming part of the home energy system?

EV demand is increasingly tied to the home. Easy access to cheap charging is a major trigger as are ownership of solar, heat pumps or home batteries. New tariffs and flexibility services will transform the market.

HETS shows which households are ready or nearly ready to buy, what holds them back and what will move them to purchase.

Trade Associations

Empower your members to grow heat pump, solar, EV and battery adoption and boost your policy influence

HETS provides trusted, independent evidence on homeowner adoption, usage, and path to purchase, by segment, over time and across countries. Brief your members with high-quality insights, support lobbying with robust data and offer discounted HETS access as a valuable member benefit.

Home Energy Management System (HEMS) brands

Become the go-to home energy management system provider

As households increasingly adopt heat pumps, solar, EVs and batteries, HETS will describes and help you prioritize the market, pinpointing those currently or nearly ready.  HETS tracks co-ownership, desired ownership, perceived benefits and drawbacks, smart meter penetration over time, tariffs, country and segment.

What our clients are saying

"

HETS provides us with invaluable insights, delivering actionable data through its dashboard and helping us align teams, understand customers, identify opportunities, and shape products, services, and messaging - driving future success.

good-energy-logo

Proposition Manager

Good Energy

"

The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business.

Imaginary logo for top four UK bank

Head of Sustainable Mortgages

Top four UK Bank

Insights

Clear, practical findings from HETS

Explore our free insights, data stories and press releases from HETS. 

Is Energy Tech Getting Sexy?
Is Energy Tech Getting Sexy?
By Ben Marks

I went to the Octopus Energy conference in Battersea Park on 23rd June, the opening event of London...

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Heat pumps lead on homeowner satisfaction
Heat pumps lead on homeowner satisfaction
By Ben Marks

PRESS RELEASE – 17 July 2025

Write-ups of this (without the chart) featured in Mail, Independent ...

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UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles
UK Homeowners Ready to Abandon Petrol Cars for Electric Vehicles
By Ben Marks

New research reveals strong latent demand for electrified powertrains

New research from Electrify...

read more