Want to grow your brand faster than the competition? Need to win more installs for heat pumps, home EV charging, rooftop solar, batteries & smart tariffs?

 HETS pinpoints your priority addressable markets, showing you which segments to focus on in order to grow your share. It maps your competitive brand strengths . It reveals the drivers and barriers to adoption and HETS shows you how ownership of one technology boosts demand for others (network effects).. And HETS shows which messages and propositions will gain most traction helping you design more effective campaigns.

How do you design policies that genuinely shift household behaviour on heat pumps, EVs, solar, batteries, flexible tariffs and smart meters?

HETS draws on one of the largest, most up-to-date homeowner samples, giving you robust evidence to avoid costly missteps and focus policy where it will have the greatest impact. HETS shows which households are most – and least – likely to adopt, why, and how different incentives and messages influence behaviour.

You can compare markets by country, seeing how consumers view electrification through different lenses e.g. low spark cap territories. HETS shows you change over time and lets you system thinking: understanding how ownership of one technology accelerates demand for others and where targeted, differentiated policies will deliver the greatest gains.

Thinking about growing your green loan book – but not sure when the market will really move, or how to be ready when it does?

HETS shows you where the biggest opportunities lie for heat pumps, solar, EVs and batteries – which households are ready or nearly ready to buy, and who will be looking for finance. It tracks how tariffs and energy prices shape the business case, comparing markets where the spark gap is far lower.

By mapping adoption drivers and network effects over time, HETS helps you judge when green lending will shift from niche to mainstream – and gives you credible data to support your corporate affairs.

How do you grow EV sales when cars are becoming part of the home energy system?

EV demand is increasingly tied to the home. Access to reliable charging is a major trigger, and ownership of solar, heat pumps or home batteries makes purchase far more likely. Tariffs and running-cost perceptions are reshaping the EV business case, and network effects mean one technology often drives demand for another.

HETS shows which households are ready or nearly ready to buy, what holds them back, and what will move them. It helps you position EVs within the wider electrified home and equip dealer networks to sell on convenience, integration and savings – not just price.

How do you become the go-to home energy management system provider as households adopt heat pumps, solar, EVs and batteries?

HETS sizes and prioritises the homeowner market, pinpointing those most likely to adopt HEMS now – and as the market grows. It tracks co-ownership, desired ownership, perceived benefits and drawbacks, and smart meter penetration across the UK, France, Germany and US – over time and by segment.

You’ll see how adoption of other technologies accelerates demand for HEMS, with clear insight into network effects, S-curve dynamics and willingness to pay. HETS helps you target early adopters effectively, shape propositions that resonate and judge when HEMS will move from niche to mainstream.