Unique consumer insights to drive home electrification

Empowering organisations to electrify homes and cars faster with instant, actionable data from the world’s largest home electrification tracking study.

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Consumers hold the key to the energy transition

The energy transition has been led by engineers, but consumers will decide when and what they adopt. Yet, insights into their attitudes and preferences remain scarce. Without understanding consumer preferences, progress will remain slow.

Real market data, from real homeowners

We survey thousands of homeowners in multiple markets every quarter, tracking their views on electrifying heat, adopting EVs, and installing solar.

Empower your strategy with consumer-centric data

Our HETS dashboard gives you the insights you need to act. You get to visualise and analyse all the results so, whether you’re marketing, shaping policy, running comms or designing products you’ll have access to all the market data you need to accelerate the energy transition and help achieve faster decarbonisation.

Energy providers

Align your services with homeowners' changing electrification needs.

Banks & lenders

Provide better-tailored green loans and other products to meet evolving customer needs.

OEMs

Quantify market needs and design the right products for today’s customers. Understand key drivers and barriers to adoption.

Governments

Shape public policy with data-driven insights on consumer attitudes and adoption.

Academics & influencers

Leverage invaluable insights to strengthen your thought leadership.

User-friendly
dashboard

Instant, unlimited access to the powerful HETS dashboard with advanced analytical tools.

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Comprehensive
technology coverage

Heat pumps, EVs, rooftop solar, and batteries— including key drivers, key barriers, path to purchase and myths.

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Powerful Benchmarking
& Tracking

Compare trends across demographics, geographies, and time. Separate blips from true trends.

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Unmatched sample
size

4,000 interviews and 50,000 open ended comments (all fully coded) every quarter across the UK, France, Germany, and the US

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International coverage

Stay informed with insights spanning four key markets.

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“The Homeowner Electrification Tracker Study provides unique insights into homeowner decision-making. The data has been valuable in helping to shape our strategy and customer segmentation, and the user-friendly dashboard is now used by colleagues across the business."

Head of Sustainable Mortgages, Major UK Bank

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Unique consumer insights to drive home electrification

Lead the energy transition with real-time insights

The insights you need to empower change

Consumers hold the key to the energy transition

Real market data, from real homeowners

Empower your strategy with consumer-centric data